OPEN TO SENIOR MARKETING OPPORTUNITIES

Niyas Rasheed

Niyas Rasheed

Performance Marketing & Growth Specialist

Performance Marketing & Growth Specialist

Performance marketer based in Dubai with 7+ years of digital marketing experience and 6+ years specializing in paid media. I build complete growth systems, from advertising strategy and landing pages to analytics, automation, CRM integration, and revenue attribution, turning marketing investment into measurable business growth.

Performance marketer based in Dubai with 7+ years of digital marketing experience and 6+ years specializing in paid media. I build complete growth systems, from advertising strategy and landing pages to analytics, automation, CRM integration, and revenue attribution, turning marketing investment into measurable business growth.

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NIYAS RASHEED / DUBAI

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NIYAS RASHEED / DUBAI

7+ Years

Experience

AED 1M–1.5M+

Monthly media managed

20+

Active accounts managed

UAE • GCC • UK

Operating markets

01 / EXPERIENCE

Growth leadership, built in the details.

Performance Marketing Manager

ARENA Capital Marketing Agency
Dubai Marina, Mar 2021 to Present

Own paid media strategy, tracking infrastructure, automation, CRM-connected lead flows, dashboards, landing pages, and cross-functional delivery. Current remit includes AED 1M–1.5M+ in monthly investment across 20+ active accounts and multilingual programmes across the UAE, GCC, and UK.

Performance Marketer & E-commerce Web Developer

Shishazon.com, 2020 to Feb 2021
Google & Meta Ads, WooCommerce, shopping optimisation, CRO, and analytics.

E-commerce Specialist & Digital Marketing Executive

Electroshope.com, 2019 to 2020
Paid media, e-commerce operations, product optimisation, keyword research, and performance reporting.

02 / SELECTED OUTCOMES

Performance proven in market.

Executive Business Summit

7× ROAS

AED 200K monthly budget · 100% seat occupancy
Google Ads + Meta Ads + iterative testing

Confidential GCC Investment Portfolio

AED 1M

Six GCC markets · English & Arabic
High-intent restructuring and stronger lead quality

Multi-Industry Performance Portfolio

20+ Accounts

Finance, healthcare, real estate, automotive, F&B, services, and e-commerce

03 / CORE EXPERTISE

The operating system behind growth.

Paid Media

Channels
Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads · Snapchat Ads

Campaign types
Search · Display · YouTube · Performance Max · Demand Gen

Analytics & Attribution

Measurement
GA4 · GTM · Meta Pixel · Conversion API

Reporting
Offline conversion import · Looker Studio · Windsor.ai

Automation & AI

Workflow tools
Make · Zapier · AI workflows · MCP integrations

Operations
CRM automation · WhatsApp automation · Lead routing

Web & CRO

Platforms
Framer · WordPress · WooCommerce · Magento

Conversion
Landing pages · HTML/CSS · CRO

04 / ABOUT

Engineer. Marketer. Growth Thinker.

Bachelor of Technology in Information Technology. I combine technical expertise, marketing strategy, automation, and analytics to build scalable customer acquisition systems that make every decision more measurable and every growth lever more connected.

05 / TECHNOLOGY STACK

Platforms and tools I work with every day.

Google Ads

Meta

Framer

WordPress

Zapier

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Meta Conversion API

Offline Conversion Import

06 / PROFESSIONAL PROFILE

Built for global growth, based in Dubai.

Personal

Dubai, United Arab Emirates
Indian national
English, Hindi, Malayalam
UAE Driving License · Valid Passport

Education

B.Tech, Information Technology
MES College of Engineering
Kuttippuram, Kerala, India
2013 to 2017

05 / CONTACT

Let’s build smarter growth.

For senior growth opportunities, performance marketing leadership, or high-impact consulting conversations.

Email

WhatsApp

© 2026 Niyas Rasheed. Built for measurable growth.

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